SEO Depths
SEO Blog by Simone De Palma
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How to Benchmark Entity Opportunities with Google NLP
One of the great benefits of using state-of-the-art NLP models is that it enables you to compare several entities between pages as plain natural language. I have already covered NLP applications for SEO in another post which is why I’m not expanding too much on that here. However, I will never grow tired of emphasizing the importance…
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🧐9 Common Indexing Issues in Google Search Console
It’s so easy to find yourself bogged down when trying to figure out the meaning of the indexing reasons signaled by Google Search Console. In the spirit of truth, not only do I find it tricky to recall the names of problematic indexing reasons, but sometimes can’t catch the gist at their root either. What…
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Drill your Content Strategy on Topic Modelling with Python
On August 25th 2022, Google announced the fortnightly rollout of the “Helpful Content Update” posing several questions on how SEO will approach content strategy. Given that Google is not going to accept content devised to please search engines, it is likely that in the long term a large proportion of content is doomed to a…
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📝Google Pros and Cons are not Rich Results but Annotations
Have you noticed a new Pros & Cons SERP Feature? Learn about Annotations and how to use them to improve your SEO
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🤓How To Automate Keyword Research with Google Autosuggest
Keyword research is the most popular SEO task that usually gets handed over to new starters. As the gist behind keyword research is a piece of cake for anyone, Junior SEOs take on the honours. They also handle the underlying burdens of such a task. Any experienced SEO wouldn’t look forward to undertaking it. You…
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🔦A Roadmap to the State of Google Search through Algorithm Updates
Once in a lifetime, we all have heard someone chatting over outstanding developments taking place before we were born and enduring through the current days. Whether some might feel astonished to hear that something has been on since your birth, others would feel baffled to hear how aged they turned up. In truth, I enshrine…
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📌Using Keyword Density for Topical Coverage and Entity Discovery
For years SEOs have been calling the death of keyword density blaming it all on those who still dared to believe the myth. Though, few SEOs know that keyword density in a copy text is still a thing, especially when it comes to defining the semantic distance for topics on a site to evaluate keyword…
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📈How to Bulk Audit Structured Data with Python
Although structured data are not a ranking factor, they contribute to harvesting most of the NLP machine learning models of modern search engines. A detailed and exhaustive implementation of schemas on valuable pages can have a positive impact on CTR and prompt Google to award your pages with attractive SERP features. However, sometimes auditing structured…
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🎯How to Optimize Structured Data for Semantic Search
In case you ever wanted to prompt Google to yield eye-catching rich results for your web page, you would have been requested to submit a number of structured data. Whether your site is a blog or an e-commerce, Google has been recommending the use of structured data to let Google better understand your page, increase…
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📃Top Google Patents for Search Query Interpretation
Some might argue that sifting through the Google Patents is just a waste of time as they are likely not going to help you in your daily SEO. But sometimes you will find it useful to equip yourself with useful insights to get wind of the mechanisms behind the search engine’s machine learning processes. In…
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