SEO Depths
SEO Blog by Simone De Palma
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Drill your Content Strategy on Topic Modelling with Python
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On August 25th, Google announced the fortnightly rollout of the “Helpful Content Update” posing several questions on how SEO will approach content strategy. Given that Google is not going to accept content devised to please search engines, it is likely that in […]
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📝Google Pros and Cons are not Rich Results but Annotations
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Have you noticed a new Pros & Cons SERP Feature? Learn about Annotations and how to use them to improve your SEO
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🤓How To Automate Keyword Research with Google Autosuggest
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Keyword research is the most popular SEO task as well as the most handed over to new starters. As the gist behind keyword research is a piece of cake for anyone, Junior SEOs take on the honours and underlying burdens of such […]
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🔦A Roadmap to the State of Google Search through Algorithm Updates
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Once in a lifetime, we all have heard someone chatting over outstanding developments taking place before we were born and enduring through the current days. Whether some might feel astonished to hear that something has been on since your birth, others would […]
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📌Using Keyword Density for Topical Coverage and Entity Discovery
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For years SEOs have been calling the death of keyword density blaming it all on those who still dared to believe the myth. Though, few SEOs know that keyword density in a copy text is still a thing, especially when it comes […]
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📈How to Bulk Audit Structured Data with Python
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Although structured data are not a ranking factor, they contribute to harvesting most of the NLP machine learning models of modern search engines. A detailed and exhaustive implementation of schemas on valuable pages can have a positive impact on CTR and prompt […]
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🎯How to Optimize Structured Data for Semantic Search
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In case you ever wanted to prompt Google to yield eye-catching rich results for your web page, you would have been requested to submit a number of structured data. Whether your site is a blog or an e-commerce, Google has been recommending […]
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📃Top Google Patents for Search Query Interpretation
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Some might argue that sifting through the Google Patents is just a waste of time as they are likely not going to help you in your daily SEO. But sometimes you will find it useful to equip yourself with useful insights to […]
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🔍How To Define Search Intent to GSC Queries with Python
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Following the latest advancements in search algorithms propelled by NLP along with recent studies on SERP Annotations, Google appeared on the chase for the most complete result satisfying the search intent behind a query. The relentless evolution has been lately bred by […]
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💕Entity and Sentiment Analysis in NLP with Python
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The common image that we associate when hearing the term “entity” with respect to any Google search is a long bar appearing underneath the image search bar. These clustered boxes of “things” are better known as Entities, and they are usually identified […]