SEO Depths
SEO Blog by Simone De Palma
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📦 How I Unlocked a Knowledge Panel for the SEO Depths Blog
In the vast landscape of the digital world, establishing your online presence goes hand in hand with enhancing your visibility and credibility. While having a website is undoubtedly a significant step, there’s something more that can take your online identity to a whole new level: the Google Knowledge Panel. Imagine having a digital business card…
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🤖Ultimate Guide to NLP and Use Cases for SEO
Natural language processing (NLP) is a fascinating discipline that bridges linguistics, computer science, and artificial intelligence. It revolves around the relationship between computers and human language, focusing on how to enable computers to process and analyze vast volumes of natural language data. Some practical applications of NLP include: Natural language processing finds application in many…
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An Actionable Guide to Audit Orphan Pages
Orphan pages are pages within a website’s architecture that are not linked to the main navigation. Typically, these pages are not indexed unless they are linked historically or from external sources like XML Sitemaps or external links. While having a small number of orphan pages is generally not a significant concern according to Google, it…
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Search Intent Flow Audit with a Sankey Chart
Have you ever struggled to identify where a process is going wrong or which stage needs improvement? If yes, then a Sankey diagram could be the solution you need. Not only can it be used to show off a funnel marketing flow to stakeholders, but it can also be beneficial to define the multiple shades…
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❌SEO Testing: the Impact of Blocking Web Fonts on Server Response Time
Recent tests have shown a positive correlation between blocking web fonts and increasing server response time. An increase in the average response time not only can harm page loading performance but could have an adverse impact on the environment. If a server is stalled while attempting to parse a request, the hardware may overheat and…
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🍞Audit a Site Structure by Breadcrumbs and H-1 tags
Have you ever heard of breadcrumbs and H1 headings? They may not be the most glamorous parts of your website, but they can reveal a lot about the structure and content. Breadcrumbs are often overlooked in internal linking, while H1 headings tend to receive attention only from those working in content marketing. But what happens…
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Understanding the Impact of Large Language Models on Search Engines
Everything a man believes has been created will have been already created. Not once, but countless times. Thus Spoken Zarathustra, Nietzsche, F. Time is a cultural concept, and what we consider to be innovations are merely products of our perception. Humans can only adapt to these presumed innovations for as long as they are relevant within…
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👨🏻🤝👨🏻Duplicate Content Audit with a taste of Analytics with Python
Running a duplicate content audit is often an overlooked task. SEO professionals are affected by a blend of confirmation biases and attentional biases, as part of a brain’s tendency to focus on information that supports our beliefs and ignore information that contradicts them. In SEO, a confirmation bias occurs anytime you interpret the approach to…
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🐍Running a Canonical Audit in Python
When indexing a site, Google needs to determine the primary content of each page. If Google finds multiple pages on the same site that seem to be the same, it chooses the page that it thinks is the most complete and useful, and marks it as canonical. As a result, canonical pages will be crawled…
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🎨3 Common Issues with Images on Luxury eCommerce and How to Fix
Luxury brands have always faced a huge trade-off: user experience (UX) or site speed? Typically the dilemma resolves with eCommerce prioritizing user experience over site speed to create immersive shopping experiences. However, taking the UX to the next level can push back the speed quality threshold and lead to crawl bottlenecks and indexation delays. In…
