SEO Depths
SEO Blog by Simone De Palma
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❓What is Crawled – Not Indexed and How to Fix for eCommerce
Indexation is not a prerogative, but a successful achievement. Search engines can have a bad time when parsing and rendering your content. During the second wave of indexation, critical resources for user experience are those more likely to be phased out due to their own complexities (e.g stylesheets, JavaScript files). In this post, I will…
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💫 Quick Page Titles Audit with Python
When carrying out an SEO audit for a large website, content tagging checks normally take away plenty of time. Optimizing title tags and meta descriptions are the basics of SEO. In fact, there are many tools and methods already doing the job for you. Working in-agency, I learned that carrying out an audit may disclose…
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✨Core Web Vitals Audit and Automation with Python
Core Web Vitals measure page experience signals to ensure an engaging user experience for search users. Each of the Core Web Vitals represents a distinct facet of the user experience, as they measure Field data reflecting the real-world user experience on a web interface. Core Web Vitals Feature Largest Contentful Paint (LCP) Measures how long…
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How to Measure Crawl Efficacy to Demystify Crawl Budget
As a marketer, should you be more focused on controlling the number of products you can market or the amount of time it takes to reach your customers? As of today, the trade-off in digital marketing is between quality and quantity. This is where an underrated old marketing KPI comes to play, the Time-To-Market (TTM).…
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How to Measure the Impact of Meta Descriptions on Organic Rankings
SERP features are influenced by the search intent concealed within a search term. There are thousands of snippets the search engines generate that are retrieved from HTML elements, including descriptive information. As a result, meta tags such as title links and meta descriptions enclosed in rightful HTML markups can be used to pull rich results…
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Build your SERP Similarity Tool with Python
When search queries share the same semantic meaning, search intent may get a bit nuanced to identify. Sleeping on untapped search intent sometimes can spark an unpleasant snowball effect on your SEO strategy that could end up affecting your ROI. Good news is today there are plenty of automated tools that can help you streamline…
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Unveiling a Data-Informed SEO Strategy with Python and NLP
As NLP and machine empower search engine algorithms, SEOs are recommended to learn a way to gain access to them to improve entity relationships. As I covered in my post inspecting the evolution of Google Search through the algorithms, all of this comes as no surprise. Yet, the industry appears to lag behind demystified old…
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How to Benchmark Entity Opportunities with Google NLP
One of the great benefits of using state-of-the-art NLP models is that it enables you to compare several entities between pages as plain natural language. I have already covered NLP applications for SEO in another post which is why I’m not expanding too much on that here. However, I will never grow tired of emphasizing the importance…
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🧐9 Common Indexing Issues in Google Search Console
It’s so easy to find yourself bogged down when trying to figure out the meaning of the indexing reasons signaled by Google Search Console. In the spirit of truth, not only do I find it tricky to recall the names of problematic indexing reasons, but sometimes can’t catch the gist at their root either. What…
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Drill your Content Strategy on Topic Modelling with Python
On August 25th 2022, Google announced the fortnightly rollout of the “Helpful Content Update” posing several questions on how SEO will approach content strategy. Given that Google is not going to accept content devised to please search engines, it is likely that in the long term a large proportion of content is doomed to a…