SEO Depths
SEO Blog by Simone De Palma
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🐍Running a Canonical Audit in Python
When indexing a site, Google needs to determine the primary content of each page. If Google finds multiple pages on the same site that seem to be the same, it chooses the page that it thinks is the most complete and useful, and marks it as canonical. As a result, canonical pages will be crawled…
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🎨3 Common Issues with Images on Luxury eCommerce and How to Fix
Luxury brands have always faced a huge trade-off: user experience (UX) or site speed? Typically the dilemma resolves with eCommerce prioritizing user experience over site speed to create immersive shopping experiences. However, taking the UX to the next level can push back the speed quality threshold and lead to crawl bottlenecks and indexation delays. In…
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🔗Broken Backlinks Audit on 4xx Pages with Python
Sometimes marketers and SEOs underestimate the different processes involving data parsing undertaken by tools. Data are processed by adopting several different methodologies. One of the first things to note is third-party tools (e.g Screaming Frog) would read the information in real time and avoid historic data storage. This means they would normally avoid returning cached…
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❓What is Crawled – Not Indexed and How to Fix for eCommerce
Indexation is not a prerogative, but a successful achievement. Search engines can have a bad time when parsing and rendering your content. During the second wave of indexation, critical resources for user experience are those more likely to be phased out due to their own complexities (e.g stylesheets, JavaScript files). In this post, I will…
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💫 Quick Page Titles Audit with Python
When carrying out an SEO audit for a large website, content tagging checks normally take away plenty of time. Optimizing title tags and meta descriptions are the basics of SEO. In fact, there are many tools and methods already doing the job for you. Working in-agency, I learned that carrying out an audit may disclose…
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✨Core Web Vitals Audit and Automation with Python
Core Web Vitals measure page experience signals to ensure an engaging user experience for search users. Each of the Core Web Vitals represents a distinct facet of the user experience, as they measure Field data reflecting the real-world user experience on a web interface. Core Web Vitals Feature Largest Contentful Paint (LCP) Measures how long…
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How to Measure Crawl Efficacy to Demystify Crawl Budget
As a marketer, should you be more focused on controlling the number of products you can market or the amount of time it takes to reach your customers? As of today, the trade-off in digital marketing is between quality and quantity. This is where an underrated old marketing KPI comes to play, the Time-To-Market (TTM).…
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How to Measure the Impact of Meta Descriptions on Organic Rankings
SERP features are influenced by the search intent concealed within a search term. There are thousands of snippets the search engines generate that are retrieved from HTML elements, including descriptive information. As a result, meta tags such as title links and meta descriptions enclosed in rightful HTML markups can be used to pull rich results…
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Build your SERP Similarity Tool with Python
When search queries share the same semantic meaning, search intent may get a bit nuanced to identify. Sleeping on untapped search intent sometimes can spark an unpleasant snowball effect on your SEO strategy that could end up affecting your ROI. Good news is today there are plenty of automated tools that can help you streamline…
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Unveiling a Data-Informed SEO Strategy with Python and NLP
As NLP and machine empower search engine algorithms, SEOs are recommended to learn a way to gain access to them to improve entity relationships. As I covered in my post inspecting the evolution of Google Search through the algorithms, all of this comes as no surprise. Yet, the industry appears to lag behind demystified old…