Advanced AI Search Tracking: Mapping out ChatGPT Answers with Server Logs
Relying solely on search queries grounded in Search Console and Bing can highlight intent, but it may not fully capture broader patterns of engagement. To understand how AI systems access…
Advanced SEO Tracking Framework for Zero-Click and AI Visibility
As AI platforms emerge as new traffic channels, search behaviour is more fluid and nuanced. Unlike traditional search engines, AI visibility is harder to measure as AI responses are generated…
What Server Logs Tell You About LLMS.TXT
Over the last few months, llms.txt has been positioned as the next must-have file for AI visibility. While Google and SEOs agree with testing llms.txt, the pending question is whether…
Insights from My First Google Search Live in Zurich
Last week, I attended my first Google Search Central event in Zurich. Many conversations centred on the latest Search Console releases, discussions around the /llms.txt file, concerns around the looming…
Brighton SEO October 2025: Slides & Resources
Thanks for either attending my BrightonSEO talk, looking up the slides or showing a general interest in the intricacies of React meddling with techy side of SEO. Find the Slides……
SEO Test: How Google & LLMs Replace Missing Meta Descriptions
When a meta description doesn’t align with search intent, Google’s machine learning may generate a snippet from other content on the page, leading to Google rewriting meta descriptions—even up to…
SEO Test: Removing Meta Descriptions will Impact Clicks?
Although not a confirmed ranking factor, meta descriptions can influence search snippets and how AI search engines preview content. Back in 2024, I proposed a Python framework to analyse the…
How to Build a Workflow for AI Overview Tracking & SEO Reporting
We’ve all been starved of AI Overview and AI Mode references in our analytics. The elephant in the room is Google’s new information retrieval (IR) pipeline for LLM agents, marking…
The Role of Cache in eCommerce SEO
Online customers crave quick and smooth e-commerce websites. From browsing product catalogues to completing quick checkouts, a seamless experience is essential. One of the key technologies making this possible is…
The Strange Case of WebP Images Reversed to the Crawl Queue
Following the recent rollout of the August Core Update, my blog seodepths.com has been welcomed with a rocketing rise in pages crawled-not indexed. The page indexing report in Google Search…
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