Simone De Palma
SEO Manager at TUI UK Limited
Simone De Palma works at TUI UK Limited as an SEO Manager. He offers technical SEO audits and data analysis, including exploratory data analysis (EDA), for global enterprise businesses.
Simone is also the founder of SEO Depths, a blog where he writes about Python for SEO and Machine Learning to help marketers automate the daily workflow and make informed SEO decisions.
Simone De Palma is a speaker at BrightonSEO, AthensSEO, TechSEO North and a contributor to the Search Engine Land and Majestic SEO podcast.
EDUCATION
Simone graduated in Marketing and Management at Università IULM in Milan and worked as SEO Specialist in digital agencies in Italy and in the United Kingdom.
Simone majored in Digital Marketing and Data Science at Leeds Beckett University.
EXPERTISE
Simone De Palma has experience working with high-fashion eCommerce like Gucci and travel sites like TUI.
- SEO Strategy
- eCommerce SEO
- Technical SEO
- Data Analysis
- Python Programming
- Web Development
Career Path
SEO Executive Intern at Connexia
December 2021
Milan
Technical SEO Executive at Fusion Unlimited
March 2022
Leeds
Technical SEO Executive at iProspect
July 2022 – June 2024
Leeds
Technical SEO Specialist at Omnicom
June 2024 – September 2025
Milan
Technical SEO Manager at TUI UK Limited
October 2025 – Now
HIGHLIGHTS
✅ Proven expertise in using Ahrefs, SEMrush,Screaming frog and Google Search Console.
✅ Proven experise with log file analysis on Botify, Lumar and CDNs like Cloudflare
📝 SEO contributor on the Search Engine Land and SERPApi.
🗣️ SEO contributor on the Majestic SEO podcast and technical speaker at BrightonSEO
🥇 Marketing and Digital Strategy Master at Leeds Beckett University
PUBLICATIONS
- A technical guide to video SEO – Search Engine Land
- How to fix technical SEO issues on client-side React apps –Search Engine Land
- Think like a Marketer and expand your SEO strategy across LLMs – Majestic SEO Podcast
- How to Detect Google Title Tag Rewriting with SerpApi – SERP Api
PUBLIC SPEAKING
- BrightonSEO (2025). Technical SEO Nightmares with React Client-side Web Apps. Available: https://www.slideshare.net/slideshow/technical-seo-nightmares-with-react-client-side-web-apps-brighton-seo-october-2025-pdf/283846277
- AthensSEO (2026). Advanced SEO Tracking Framework for Zero-Click and AI Search. Available: coming soon.
- TechSEO North (2026). How to Deal with Unforeseeable SEO Forecasts in the Age of AI. Available: coming soon.
Connect with Simone
My email and social profile DMs are always open for side collaborations and SEO consultations.
If you want to discuss technical SEO for your eCommerce website, feel free to reach out.
Latest Posts
- Advanced AI Search Tracking: Mapping out ChatGPT Answers with Server Logs
- Advanced SEO Tracking Framework for Zero-Click and AI Visibility
- Backlink Semantic Analysis with Python: How to Evaluate Your Link Profile
- What Server Logs Tell You About LLMS.TXT
- Insights from My First Google Search Live in Zurich
