SEO Depths
SEO Blog by Simone De Palma
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Understanding the Impact of Large Language Models on Search Engines
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Everything a man believes has been created will have been already created. Not once, but countless times. Thus Spoken Zarathustra, Nietzsche, F. Time is a cultural concept, and what we consider to be innovations are merely products of our perception. Humans can only […]
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Duplicate Content Audit with a taste of Analytics with Python
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Running a duplicate content audit is often an overlooked task. SEO professionals are affected by a blend of confirmation biases and attentional biases, as part of a brain’s tendency to focus on information that supports our beliefs and ignore information that contradicts […]
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Running a Canonical Audit in Python
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When indexing a site, Google needs to determine the primary content of each page. If Google finds multiple pages on the same site that seem to be the same, it chooses the page that it thinks is the most complete and useful, […]
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3 Common Issues with Images on Luxury eCommerce and How to Fix
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Luxury brands have always faced a huge trade-off: user experience (UX) or site speed? Typically the dilemma resolves with eCommerce prioritizing user experience over site speed to create immersive shopping experiences. However, taking the UX to the next level can push back […]
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Broken Backlinks Audit on 4xx Pages with Python
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Sometimes marketers and SEOs underestimate the different processes involving data parsing undertaken by tools. Data are processed by adopting several different methodologies. One of the first things to note is third-party tools (e.g Screaming Frog) would read the information in real-time and […]
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What is Crawled – Not Indexed and How to Fix for eCommerce
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Indexation is not a prerogative, but a successful achievement. Search engines can have a bad time when parsing and rendering your content. During the second wave of indexation, critical resources for user experience are those more likely to be phased out due […]
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Quick Page Titles Audit with Python
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When carrying out an SEO audit for a large website, content tagging checks normally take away plenty of time. Optimizing title tags and meta descriptions are the basics of SEO. In fact, there are many tools and methods already doing the job […]
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Core Web Vitals Audit and Automation with Python
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Core Web Vitals measure page experience signals to ensure an engaging user experience for search users. Each of the Core Web Vitals represents a distinct facet of the user experience, as they measure Field data reflecting the real-world user experience on a […]
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How to Measure Crawl Efficacy in Python to debunk the Crawl Budget Myth
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The SEO industry is often plagued by biased myths due to the complexity of the discipline. “Crawl budget” is one such myth that prompts SEOs to make different assumptions depending on the size of a website. Moreover, its definition has some limitations […]
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How to Measure the Impact of Meta Descriptions on Organic Rankings
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SERP features are influenced by the search intent concealed within a search term. There are thousands of snippets the search engines generate that are retrieved from HTML elements, including descriptive information. As a result, meta tags such as title links and meta […]
