SEO Depths
SEO Blog by Simone De Palma
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An Actionable Guide to Audit Orphan Pages
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Orphan pages are pages within a website’s architecture that are not linked to the main navigation. Typically, these pages are not indexed unless they are linked historically or from external sources like XML Sitemaps or external links. While having a small number […]
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Search Intent Flow Audit with a Sankey Chart
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Have you ever struggled to identify where a process is going wrong or which stage needs improvement? If yes, then a Sankey diagram could be the solution you need. Not only can it be used to show off a funnel marketing flow […]
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❌SEO Testing: the Impact of Blocking Web Fonts on Server Response Time
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Recent tests have shown a positive correlation between blocking web fonts and increasing server response time. An increase in the average response time not only can harm page loading performance but could have an adverse impact on the environment. If a server […]
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🍞Audit a Site Structure by Breadcrumbs and H-1 tags
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Have you ever heard of breadcrumbs and H1 headings? They may not be the most glamorous parts of your website, but they can reveal a lot about the structure and content. Breadcrumbs are often overlooked in internal linking, while H1 headings tend […]
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Understanding the Impact of Large Language Models on Search Engines
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Everything a man believes has been created will have been already created. Not once, but countless times. Thus Spoken Zarathustra, Nietzsche, F. Time is a cultural concept, and what we consider to be innovations are merely products of our perception. Humans can only […]
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👨🏻🤝👨🏻Duplicate Content Audit with a taste of Analytics with Python
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Running a duplicate content audit is often an overlooked task. SEO professionals are affected by a blend of confirmation biases and attentional biases, as part of a brain’s tendency to focus on information that supports our beliefs and ignore information that contradicts […]
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🐍Running a Canonical Audit in Python
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When indexing a site, Google needs to determine the primary content of each page. If Google finds multiple pages on the same site that seem to be the same, it chooses the page that it thinks is the most complete and useful, […]
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🎨3 Common Issues with Images on Luxury eCommerce and How to Fix
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Luxury brands have always faced a huge trade-off: user experience (UX) or site speed? Typically the dilemma resolves with eCommerce prioritizing user experience over site speed to create immersive shopping experiences. However, taking the UX to the next level can push back […]
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🔗Broken Backlinks Audit on 4xx Pages with Python
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Sometimes marketers and SEOs underestimate the different processes involving data parsing undertaken by tools. Data are processed by adopting several different methodologies. One of the first things to note is third-party tools (e.g Screaming Frog) would read the information in real-time and […]
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❓What is Crawled – Not Indexed and How to Fix for eCommerce
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Indexation is not a prerogative, but a successful achievement. Search engines can have a bad time when parsing and rendering your content. During the second wave of indexation, critical resources for user experience are those more likely to be phased out due […]
