SEO Depths
SEO Blog by Simone De Palma
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How I used Python and Streamlit to track down ChatGPT Brand Mentions and Traffic Referrals
I’ve been quiet for some time in the public space. Loads of client work to deliver and some genuine deep dives into the weeds of the LLMs Information Retrieval (IR) and their RAG systems. So I’ve done my homework and I found a way to potentially scale keyword “prompt research” to turn raw JSON outputs…
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The Role of Cache in eCommerce SEO
Online customers crave quick and smooth e-commerce websites. From browsing product catalogues to completing quick checkouts, a seamless experience is essential. One of the key technologies making this possible is caching. In this blog post, I’ll explain how caching works, why it’s crucial for e-commerce performance, and how it can impact SEO. What is Caching…
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The Strange Case of WebP Images Reversed to the Crawl Queue
Following the recent rollout of the August Core Update, my blog seodepths.com has been welcomed with a rocketing rise in pages crawled-not indexed. The page indexing report in Google Search Console pinned the spike on featured images and post infographics that were in WebP format. After a week of deep digging, I realised I was…
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How to Get Discovered Pages Indexed on Google: A Guide for eCommerce Site Owners
It’s pretty common for eCommerce site owners to fret over missed revenue potential when key pages aren’t getting indexed by search engines. A big pain point is when Google discovers product pages but doesn’t index them. This can be especially frustrating, as Google has tightened its indexation rules in recent years to crack down on…
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Pagination SEO Trends: Empirical Analysis and Insightful Patterns
Have you ever questioned Google’s best practices? If you’re a greyish-hatter SEO and you put on a poker face when dealing with clients, then I assume you’ve already been caught offside from the fairytale world of Google’s best practices. When it comes to pagination, Google’s documentation is fairly high-level and generic, aimed at providing stakeholders…
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I Blocked SEO Depths for 3 months: What Happened
In a dusty bedroom on a warm evening in Rome, my best friend and I came back from a long walk past the old Roman buildings, wearing typical shirts and round sunglasses. Blame it on the exhaustion and the intense daylight, that was the moment I took the decision to block search engines from my…
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Third-Party Cookie Removal – What SEO Need to Know
Cookies are a double-edged sword to handle if you’re working in technical SEO or web development. Still, they play a crucial role by keeping track of user behaviour, thus understanding what content users love and which pages they visit the most. You got it, cookies can provide a goldmine of insights that you can elaborate…
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Tech SEO for Video Content: Make it Crawl and Let it Index
In today’s digital world, videos take the crown as the most captivating way to keep users hooked in the realm of digital marketing. Sure, videos can be a powerful tool for SEO, but there’s a catch – they need to be crawlable and fit for indexation. In this post, I’m going to guide you through…
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📦 How I Unlocked a Knowledge Panel for the SEO Depths Blog
In the vast landscape of the digital world, establishing your online presence goes hand in hand with enhancing your visibility and credibility. While having a website is undoubtedly a significant step, there’s something more that can take your online identity to a whole new level: the Google Knowledge Panel. Imagine having a digital business card…
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🤖Ultimate Guide to NLP and Use Cases for SEO
Natural language processing (NLP) is a fascinating discipline that bridges linguistics, computer science, and artificial intelligence. It revolves around the relationship between computers and human language, focusing on how to enable computers to process and analyze vast volumes of natural language data. Some practical applications of NLP include: Natural language processing finds application in many…