SEO Depths
SEO Blog by Simone De Palma
-
Brighton SEO October 2025: Slides & Resources
Thanks for either attending my BrightonSEO talk, looking up the slides or showing a general interest in the intricacies of React meddling with techy side of SEO. Find the Slides… Here is a list of references and resource for you to go the extra mile. Client-side vs Server-side Routing in clips Server-side routing Client-side routing…
-
SEO Test: How Google & LLMs Replace Missing Meta Descriptions
When a meta description doesn’t align with search intent, Google’s machine learning may generate a snippet from other content on the page, leading to Google rewriting meta descriptions—even up to 70% of the time. With a new layer of information retrieval powered by large language models (LLMs), I wondered where Google and LLMs would retrieve…
-
SEO Test: Removing Meta Descriptions will Impact Clicks?
Although not a confirmed ranking factor, meta descriptions can influence search snippets and how AI search engines preview content. Back in 2024, I proposed a Python framework to analyse the similarity between meta descriptions and search queries in order to influence rankings. If you ask me today whether it’s worth the effort, the answer depends…
-
How to Build a Workflow for AI Overview Tracking & SEO Reporting
We’ve all been starved of AI Overview and AI Mode references in our analytics. The elephant in the room is Google’s new information retrieval (IR) pipeline for LLM agents, marking the fall of the public “ten blue links” SERP in favour of a system reliant on external APIs to pull data from Google’s cached web…
-
How to Automate a Robots.txt Competitor Analysis with Python and Advanced Data Viz
I’ve always found competitor analysis involving robots.txt files to be a bit of a headache because there’s not a heck of a tool out there that just makes the cut. But recently I was found responsible for carrying out a competitive analysis from a technical SEO standpoint and I couldn’t help but including a breakdown…
-
How I used Python and Streamlit to track down ChatGPT Brand Mentions and Traffic Referrals
I’ve been quiet for some time in the public space. Loads of client work to deliver and some genuine deep dives into the weeds of the LLMs Information Retrieval (IR) and their RAG systems. So I’ve done my homework and I found a way to potentially scale keyword “prompt research” to turn raw JSON outputs…
-
The Role of Cache in eCommerce SEO
Online customers crave quick and smooth e-commerce websites. From browsing product catalogues to completing quick checkouts, a seamless experience is essential. One of the key technologies making this possible is caching. In this blog post, I’ll explain how caching works, why it’s crucial for e-commerce performance, and how it can impact SEO. What is Caching…
-
The Strange Case of WebP Images Reversed to the Crawl Queue
Following the recent rollout of the August Core Update, my blog seodepths.com has been welcomed with a rocketing rise in pages crawled-not indexed. The page indexing report in Google Search Console pinned the spike on featured images and post infographics that were in WebP format. After a week of deep digging, I realised I was…
-
How to Get Discovered Pages Indexed on Google: A Guide for eCommerce Site Owners
It’s pretty common for eCommerce site owners to fret over missed revenue potential when key pages aren’t getting indexed by search engines. A big pain point is when Google discovers product pages but doesn’t index them. This can be especially frustrating, as Google has tightened its indexation rules in recent years to crack down on…
-
Pagination SEO Trends: Empirical Analysis and Insightful Patterns
Have you ever questioned Google’s best practices? If you’re a greyish-hatter SEO and you put on a poker face when dealing with clients, then I assume you’ve already been caught offside from the fairytale world of Google’s best practices. When it comes to pagination, Google’s documentation is fairly high-level and generic, aimed at providing stakeholders…
